YOUR PRIVACY
MATTERS TO US.

Equity Wise Financial ("we," "our," or "us") is committed to protecting the privacy and confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.

By using our website or submitting a mortgage inquiry, you consent to the practices described in this policy. If you do not agree, please discontinue use of our services.

We collect only the personal information necessary to provide our mortgage brokerage services, including:

• Full name, email address, phone number, and mailing address when you submit a contact or application form.

• Financial information (income, employment status, property details) necessary to assess mortgage eligibility.

• Browser type, IP address, pages visited, and device information collected automatically when you use our website.

• Credit-related information obtained with your explicit consent during the mortgage application process.

• Communication records including emails, chat transcripts, and call notes when you interact with our team.

Your information is used strictly for the purposes for which it was collected:

• Process and evaluate your mortgage application and connect you with suitable lenders.

• Respond to your inquiries and provide ongoing customer support throughout your mortgage journey.

• Send you relevant updates, rate alerts, or educational content — only with your consent.

• Comply with applicable laws, regulations, and FSRA requirements.

• Improve our website, services, and overall client experience using aggregated, anonymized data.

We do not sell, rent, or trade your personal information. We may share it only in the following circumstances:

• Lenders and financial institutions: to evaluate and fulfill your mortgage application.

• Credit bureaus: with your consent, for credit assessment purposes.

• Service providers: trusted third parties that help us operate our website and business (subject to confidentiality agreements).

• Legal or regulatory authorities: when required by law, court order, or FSRA/government directive.

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, or misuse. Access to your data is restricted to authorized personnel on a need-to-know basis.

While we take reasonable precautions, no method of transmission over the internet is completely secure. We encourage you not to share sensitive financial information via unencrypted email.

As a Canadian resident, you have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.

• Correction: Ask us to correct inaccurate or incomplete information.

• Withdrawal of consent: Withdraw consent for non-essential uses at any time (subject to legal or contractual restrictions).

• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada (OPC) at https://priv.gc.ca.

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver relevant content. You can disable cookies through your browser settings; however, certain features of the site may not function properly without them.

We do not use cookies to collect personally identifiable information without your knowledge. Analytics data is aggregated and does not identify individual users.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.

For privacy-related questions, to exercise your rights, or to submit a complaint, please contact our Privacy Officer:

Equity Wise Financial

Privacy Officer

Ontario, Canada

Email: hello@equitywisefinancial.ca